Online Jewelry Store | Pasha Fine Jewelry

Family-Owned & Operated

Nearly 50 years of craftsmanship, service, and trusted relationships.

Crafted with Care

made to be worn, loved & treasured

At Pasha, everything begins with craftsmanship and care. Creating with us isn't a transaction, it’s an experience.

Our in-house jewelers handcraft every piece, thoughtfully sourcing stones and refining each detail to perfection. From first idea to final creation, we guide you through a seamless, elevated process.

Whether you’re gifting, exploring, or designing something custom, we’re here to help you create a piece that's loved for generations.

Why We're Different

Best Sellers

We can't keep these in stock.

Let's Co-Create

Dream On

Bring us your idea whether you have a sketch, Pinterest board, or just a dream.

Get Started

Comes to Life

We'll help you bring your design idea to life with an exact mockup of your piece including carat weights, sizing, settings, and stones.

Let's Design

It Gets Real

We source the highest quality stones for your creation and our jewelers hand-craft it in store. Every detail is perfected before the piece is cleaned and polished.

Build with Us

All Yours

You receive your finished piece, perfectly sized and tailored to your style. Your idea is now completely wearable, backed by our lifetime maintenance & cleaning guarantee.

Create Now

Idea

Design

Creation

Reality

Gemstone & Diamond

Sourcing

We source high-quality diamonds and gemstones from trusted suppliers around the world. From classic diamonds to rare, vibrant stones, we help you find exactly what you’re looking for with expert guidance every step of the way.

Contact Us

Our Top Picks

Everyday

Tennis

Bridal

Staple pieces for your capsule jewelry collection.

5 Floating Bezel Set Diamond Necklace

$599.00

Color

Diamond By The Yard - Pasha Fine Jewelry

Diamond By The Yard Bracelet

$499.00

Color

Diamond Bezel PaperClip Bracelet

$2,499.00

Color

Charm Bracelet

$499.00

This is my FAVORITE place for so many reasons. The quality of their jewelry, the artistry, and the service. I have bought all my pieces there that I have acquired since the day I found them 9 years ago. Now all of my friends are clients as well. In a nutshell they just get it. Their craftsmanship and quality is second to none. Their pricing is best I have found....I will refer anyone and everyone. The staff is like a second family and they go out of their way to make you feel special. Their service goes beyond the purchase. If you want your ring cleaned, polished or check setting...no problem, just drop in. Can't say enough about this place and the people who work there. If you are not a current customer you are missing out. Trust me.

Tiffany S.

We stopped in to get a ring resized, and the vibe was awesome. Everyone was professional, kind, welcoming, but not uptight. I trusted them with a family heirloom and they did an incredible job resizing it for me. We are forever customers.

Nicole G.

5 stars! We walked in here today to have a link removed from a watch and to have some earrings reset in a different setting. Albert and Eren were incredibly professional and kind. They encouraged us to stay and watch my earrings being reset by the jewelers, which was very interesting. They offered us coffee / drinks and were just so friendly. Their selection is beautiful and we will definitely be back!

Jessica M.

I had my first diamond band designed here in 2018. I didn't realize then how often I'd frequent going to a jewelry store, but there's something about Pasha that keeps you coming back. Could be the warm family-like energy or the generosity of libations and treats. Round that out with exceeding my expectations of custom jewelry and you've got a winner.

My first piece was an inspiration from a designer name. Pasha was able to create the ring exactly to my liking, for a fraction of the cost, without skimping on quality. I'll tell anyone who'll listen, don't waste your money on big name jewelers- when this small, family owned business can make it for you, BETTER, without the outrageous mark up. I've sent friends and family here and everyone walks away with a stellar experience.

Pasha understands they're creating memories with every purchase. Spending money on fine jewelry can be daunting, but the teams knowledge and experience puts any doubt at ease.

Logan B.

We have been purchasing jewelry from Pasha for a few years now. Tony is kind and fair and has sourced a couple of stones for us. Eren is patient & kind, and will help you when choosing what you'd like!

Maureen M.

“We trusted Pasha to create an engagement ring from scratch and it turned out better than we ever imagined. They walked us through every step, sourced an incredible diamond, and made the whole process feel easy. I wouldn’t go anywhere else.”

Dave & Emily G.

“This wasn’t just a purchase, it was something really meaningful. The team at Pasha understood that and made sure every detail was perfect. You can feel the quality the second you put it on.”

Rob K.

East/West Emerald Eternity Band

$5,200.00

“You can tell immediately that their jewelry is different. The craftsmanship, the weight, the finish, everything feels high-end. It’s not something you get from a typical online store.”

Kara P.

Evil Eye Bangle

$3,350.00

"I got my sister a Pisces pendant necklace. It was really good quality and she's obsessed with it. Next, I'm going to shop from their birthstone collection! Such great & easy gifts."

Kelly C.

Zodiac Pendant

$4,000.00

A passion for jewelry

Since 1979

Founded in Turkey and now rooted in California, our family business is built on exceptional craftsmanship and refined service. Our personal approach is what truly sets us apart.

About Us